About Afon HR

About afon hr ltd

Our Core Values


Honest as the day is long, Afon HR Ltd will always put your needs first


We place great store in building rapport with everyone we meet within your business – it’s the key to a successful partnership


Instilling ‘fairness’ in the workplace to enable everyone to contribute and be recognised for who they are


We all work and learn better when we can enjoy ourselves. We’ll make great progress, and we’ll do with a smile

Afon HR Ltd is a HR consultancy founded by Robert Baker (MSc HRM; Chartered Fellow CIPD), a HR specialist with a passion for helping organisations get the most out of their employees.

Rob has led huge transformational changes – including large-scale reorganisations and full mergers – and he has been at the forefront of major initiatives to ensure such change is positive. Rob understands and advocates that all the processes and systems or bells and whistles in the world count for nothing if you don’t have your people on the journey with you.

Rob Baker


Contact us today to discuss your HR needs